Master of In-Store Visibility

During the day, we will cover the following topics with the help of strong research material and visual examples:

• Customer behavior in-store: from navigation to product selection, from planned purchases to impulse buying
• What might be wrong with the display of my product category and how it can be improved
• Fixture and signage innovations from around the world
• Core assortment and the importance of product-specific shelf space
• Brand as signage in the store
• The impact of packaging on in-store visibility
• What kind of in-store materials actually work and stand out

You can easily participate in the advanced course even if you have not completed the basic course. At the beginning of the day, we will briefly review the fundamentals of in-store visibility, after which we will dive deeper into in-store materials and displays.