Master of In-Store Visibility

During the day, we will cover the following topics with the help of strong research material and visual examples:

• Customer behavior in-store: from navigation to product selection, from planned purchases to impulse buying
• What might be wrong with the display of my product category and how it can be improved
• Fixture and signage innovations from around the world
• Core assortment and the importance of product-specific shelf space
• Brand as signage in the store
• The impact of packaging on in-store visibility
• What kind of in-store materials actually work and stand out and make your shoppers buy