Category Manager – The Driver of Category Sales Growth

This compact three-hour online training brings together the key building blocks for growing category sales. The goal is to provide a broad understanding of different ways to increase sales for both your own products and the entire product category.

During the training, we will cover:

• Using Data and Information Sources
  • Sales data, assortment, pricing, and segmentation
• Potential calculations
• Shopper Behavior
  • How customers navigate stores and make purchasing decisions. What the human eye notices in-store. How to best understand the specific characteristics of your product category
• Research Methods
• Space, display methods, and their sales potential
• Campaigns and Optimal POS Materials
• Portfolio Development
• Sales Presentation for Retail Chains
  • How to convince retail chain buyers with a strong sales story.